Most luxury hotels have a loyalty club or program. These give guests benefits such as room upgrades, free breakfasts, offers, discounts and credit to spend in the bar, restaurant or spa.
What you may not know is that many luxury hotels do not offer a consumer-based loyalty club. Instead, an elite selection of travel agents, including our own luxury travel concierge, are the members of luxury hotel loyalty schemes.
How Do I Get Loyalty Benefits At Luxury Hotels?
You need to make a booking at your luxury hotel via a travel agency that is a member of the luxury hotel loyalty scheme.
By booking via our luxury travel concierge you will get all sorts of additional complimentary benefits during your stay whilst booking the same rates as on the hotel’s website direct. These benefits usually include free upgrades, breakfast, gifts and/or resort credit.
The key is to never book directly on the hotel website when you plan a stay at a luxury hotel. Book via our luxury travel concierge and get your free perks. These free benefits are usually available when booking special offer and saleroom rates such as Four Seasons 3for2 and 4for3 rates.
I have detailed the best luxury hotel loyalty programs which will give you upgrades and free breakfast below:
Luxury Hotel Loyalty Programs
Four Seasons Hotels Loyalty Club
Four Seasons has a loyalty club that gives guests loyalty-style benefits such as room upgrades, free breakfasts, offers, discounts, and credit to spend in the bar, restaurant, or spa. Crucially, you can benefit from all these extras when you book through our Luxury Travel Concierge at no extra cost and at the same price as the Four Seasons website. Although there have been ongoing rumors about the launch of a consumer-based Four Seasons loyalty program offering membership rewards, this has yet to come to fruition.
Langham Hotels Couture Club Loyalty Program
Langham Hotels has a loyalty program called The Couture Club. This gives guests loyalty style benefits such as room upgrades, free breakfasts, offers, discounts, and credit to spend in the bar, restaurant, or spa. Crucially, you can benefit from all these extras whilst still booking the same rates as on the hotel's website direct. Our Luxury Travel Concierge travel agency is a member of the official Langham Couture Loyalty Club, which is the loyalty program for this luxury hotel brand.
How To Get Loyalty Program Benefits At Aman Hotels And Resorts
Aman Hotels and Resorts offers some of the most elite luxury hotels in the world, and their guests tend to be loyal to these wonderful luxury hotels. Although there is no official loyalty program or club, Amanjunkies and regular guests CAN benefit from loyalty style benefits by booking through a Virtuoso travel agency like our Luxury Travel Concierge. Aman Hotels partners with Virtuoso branded travel agents, including our Luxury Travel Concierge. Crucially, you do not need to hold a specific credit card or commit to a membership to book with us.
Dorchester Hotels Loyalty Club: Dorchester Diamond Program
The Dorchester Collection of hotels has a loyalty club called The Dorchester Diamond Program. This gives guests loyalty style benefits such as room upgrades, free breakfasts, offers, discounts, and credit to spend in the bar, restaurant, or spa. Crucially, you can benefit from free breakfast and upgrades at Dorchester hotels whilst still booking the same rates as on the hotel's website direct. If you want loyalty style benefits on your next hotel stay at a Dorchester Collection hotel, the only way to do this is by booking through a Diamond Program travel agency.
Jumeirah Hotels Loyalty Club: Jumeirah Passport to Luxury Program
Jumeirah Hotels has a loyalty club called Jumeirah Passport to Luxury Program. This gives guests loyalty style benefits such as room upgrades, free breakfasts, offers, discounts, and credit to spend in the bar, restaurant, or spa. Crucially, you can benefit from all these extras whilst still booking the same rates as on the hotel's website direct. If you want loyalty style benefits on your next hotel stay at a Jumeirah Hotel, the only way to do this is by booking through a Jumeirah Passport to Luxury travel agency.
Belmond Hotels Loyalty Program: The Bellini Club
Belmond Hotels has a loyalty program called The Bellini Club. This gives guests loyalty style benefits such as room upgrades, free breakfasts, offers, discounts and credit to spend in the bar, restaurant or spa. Crucially, you can benefit from all these extras whilst still booking the same rates as on the hotel's website direct. Our Luxury Travel Concierge travel agency is a member of the official Belmond Bellini Club. This loyalty club is not a consumer loyalty club, it is a travel agent club and it works similarly to the programs of Virtuoso.
Oetker Collection Hotels Loyalty Club: The Pearl Partner Program
Oetker Collection has a loyalty club called The Pearl Partner Program. This gives guests loyalty style benefits such as room upgrades, free breakfasts, offers, discounts, and credit to spend in the bar, restaurant, or spa. Crucially, you can benefit from all these extras whilst still booking the same rates as on the hotel's website direct. Each of Oetker Collection’s one-of-a-kind luxury properties extends exclusive amenities and benefits to our Luxury Travel Concierge clients that you cannot access by booking direct or through a credit card company.
The Peninsula Hotels Pen Club Loyalty Program
Peninsula Hotels has a loyalty club called Pen Club Loyalty Program. This gives guests loyalty style benefits such as room upgrades, free breakfasts, offers, discounts, and credit to spend in the bar, restaurant, or spa. Crucially, you can benefit from all these extras when you book through our Virtuoso Luxury Travel Concierge at no extra cost and at the same price as the Peninsula website. If you want loyalty style benefits on your next hotel stay at a Peninsula hotel, the only way to do this is by booking through a partner travel agency that is a member of this program.
Small Luxury Hotels Loyalty Club: The Invited Program
Small Luxury Hotels has a loyalty club called The Invited Program. If you are a member of this loyalty club and book via our Luxury Travel Concierge, you will double up on loyalty benefits such as room upgrades, free breakfasts, offers, discounts, and credit to spend in the bar, restaurant or spa. Small Luxury Hotels of the World is a collection of 520 luxury hotels in 80 countries. Small Luxury Hotels Loyalty Club, The Invited Program, is a consumer loyalty program that you should join if you ever plan to stay at SLH hotels.
Preferred Hotels & Resorts Loyalty Program: IPrefer & Platinum Premier
Preferred Hotels & Resorts has two loyalty clubs; IPrefer (for guests) and Platinum Premier (for travel agents). By booking through a Platinum Premier agent, you will get loyalty program style benefits such as room upgrades, free breakfasts, offers, discounts, and credit to spend in the bar, restaurant, or spa on top of your IPrefer benefits. Crucially, you can benefit from all these extras when you book through our Platinum Premier Luxury Travel Concierge at no extra cost and at the same price as the Preferred Hotels & Resorts website.
Ritz-Carlton Hotels & Resorts Stars: A Secret Loyalty Program
We all know that Ritz-Carlton falls under the Marriott Rewards loyalty program, which is now linked to Starwood. Less well-known is that Ritz-Carlton also participates in the Stars travel agent loyalty program. This gives guests loyalty style benefits such as room upgrades, free breakfasts, offers, and discounts. Crucially, you do not need to have any historic stays or tiers of membership at Ritz-Carlton hotels. You can benefit from all these extras right from your very first stay when you book through our Luxury Travel Concierge.
Leading Hotels Of The World's Leaders Club Loyalty Program
Joining Leading Hotels of the World's (LHW) Leaders Club Loyalty Program is one of the easiest ways to get free nights, upgrades, and receive free VIP experiences at luxury hotels. Leading Hotels of the World (LHW) is one of the largest luxury hotel collections in the world.
Rocco Forte Hotels: Free Upgrades With Knight’s Loyalty Program
Rocco Forte is a small luxury hotel chain. They have a travel agency loyalty program called Knight’s Program. If you book via our Luxury Travel Concierge, you will get the below benefits for free on your next Rocco Forte hotel booking. To be honest, the only two Rocco Forte hotels I have experienced are Brown's Hotel London. The Brown's rooms were compact and noisy, making this one of my least favorite luxury hotels in London. My favourite hotel in London is The Langham, although the Four Seasons London is also very good.
How To Get Free Loyalty Club Upgrades & Breakfast At Shangri-La Hotels
Shangri-La Hotels has a loyalty club called The Luxury Circle Loyalty Club. This gives guests loyalty style benefits such as room upgrades, free breakfasts, offers, discounts, and credit to spend in the bar, restaurant, or spa. Crucially, you can benefit from free breakfast and upgrades at Shangri-La hotels while still booking the same rates as on the hotel's website direct. If you want loyalty style benefits on your next hotel stay at a Shangri-La hotel, you must book through a Luxury Circle travel agency.
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