Support : Privacy

We respect the privacy rights of our users (‘you’, ‘your’, ‘yours’) & recognize the importance of protecting the information collected about them. We have adopted a company-wide Privacy Policy that guides how we collect, store, & use the information you provide.

We will only use the information we collect about you lawfully (in accordance with the Data Protection Act 1998). Luxury Travel Diary is registered with the UK’s Information Commissioner’s Office under registration reference: ZA354009.

Luxury Travel Diary provides the following information to enable our online visitors to be fully informed of our Privacy Policies. By visiting, (our ‘website’, ‘site’, ‘’), you are accepting & consenting to the practices described in this Privacy Policy & our Terms & Conditions.

This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link. Luxury Travel Diary is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details.

A visitor agrees to be bound by subsequent revisions to this Agreement after the posting of the revisions on this page. Accordingly, you should periodically visit this page to review the current practices described within.

Should you have any questions, please don’t hesitate to get in touch before using our website.

We don’t spy on you & we don’t run any 3rd party advertising, which tracks, shares, or sells your data.

The Personal Information We Store
We collect personal information when you register for a Luxury Travel Diary account, participate in an auction, use our concierge service, or opt to join our mailing list. By registering, you consent to the collection of the personal data we describe below.

Personal DataReason For Storing
Email AddressUsed to identify a user’s account, contact a customer of our concierge service, send ‘transactional’ emails, e.g. notices concerning the website’s auctions & any bids you may place, as well as send our opt-in newsletter. Never shared with any third party whatsoever.
Bidding HistoryDisplayed by the site at various points & used by Luxury Travel Diary to produce statistics & analytics in regard to the website’s auctions. Anonymized before sharing with any 3rd party.
*NameUsed to communicate with auction winners & concierge customers. Only ever shared with the auction provider & no other third party whatsoever.
*Home AddressUsed in relation to bookings for concierge customers & / or arrange delivery of auction prizes. Also used to produce statistics & analytics in regard to the website’s auctions. Only ever shared with the auction provider, & no other third party whatsoever.

*’Name’ & ‘Home Address’ are only requested & stored if required in relation to a concierge booking or auction win. This information is never made available on

How Long Is This Information Stored For
The personal information we hold is stored in perpetuity.

How This Information Is Used & Whom It Is Shared With
Luxury Travel Diary may use your personal information for the provision of our concierge service, online auctions & provide you with a personalized experience on our website. We will also use your details to manage your account.

We may also use your personal information to send you marketing updates, but only ever in accordance with your preferences (see Marketing Opt-In & Opt-Out Provision). Your details will never be sold to a third party by us for any reason, marketing or otherwise.

We do collate information about site traffic, sales, & other commercial information, which we may pass on to third parties, but this information does not include any information which can identify you personally.

We may use your personal information for our internal marketing & demographic studies, together with non-personal data, to monitor customer patterns to consistently improve our site design to better meet our visitors’ needs & any other legitimate business interests.

Safeguarding Your Information
We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity, & privacy of the information you have provided us with.

We use a Secure Socket Layer (SSL) encryption that encrypts your information before it is sent to or transferred from our servers to protect it from unauthorized use.

In addition, we will take reasonable steps to ensure those third-party business partners to whom we transfer any data will provide sufficient protection of that data.

Where We Send Your Data
The information we collect is retained on our servers primarily, but not exclusively, based in various locations around the United States of America. This data may be securely downloaded to our registered office in the UK for backup, analytics, & other legitimate business interests.

Your Rights
You are legally entitled to: (i) A copy of all the personal information held by us regarding yourself; (ii) To correct any errors in that information. Provision for both these entitlements is made by signing into Luxury Travel Diary & viewing your online profile & bidding history. For more information, contact our support team.

Marketing Opt-In & Opt-Out Provision
When you register, as well, at various points around, you are given the opportunity to join our mailing list. Should you Opt-In & join, we will send news regarding our site, including but not limited to information about products, features, offers, contests, events of interest, & one-off marketing promotions.

Our marketing emails use a ‘pixel’ to let us know how many users are opening, reading, & clicking the email’s content. This data is never shared with any third party without first being anonymized. The pixel’s main purpose is to help Luxury Travel Diary deliver the most engaging content possible.

At all times, we offer the opportunity to Opt-Out from any service or update to which you have subscribed. Any email we send for marketing will contain an easy automated unsubscribe link so you can remove yourself from our mailing list. Simply follow the indications in the email.

Our website uses ‘transactional’ emails to provide details regarding a Luxury Travel Diary Account, related but not limited to login information, password reminders, & auction notifications. The email address used when creating your Luxury Travel Diary account is the only email address we use for this purpose.

We also offer a newsletter that can be opted into when creating a Luxury Travel Diary account or joined at any point using an email address of your choice.

Contact forms used throughout our website request & require a valid email address. This email address will be used to send all related responses, automatic or otherwise.

Any email we send, transactional, marketing, in response to contact, or otherwise, will only ever be sent by Luxury Travel Diary (

Contact Forms
When you submit an initial support request or concierge inquiry, the required email address is stored solely for the purpose of responding directly to that inquiry.

If a concierge inquiry results in a booking, your home address will be required & retained along with your email address for related correspondence & held for our records. This email address may also be used to send marketing emails specifically related to concierge offers & news. These marketing emails can be unsubscribed from at any time. For more information, contact our support team.

Payment Information
Some services offered by Luxury Travel Diary may require payment information. However, no payment details are ever stored by Luxury Travel Diary.

For example, in the case of our online auctions, payment is taken by PayPal. Payment details required when booking a stay via our concierge are provided via the ADX TravelEdge secure payment system.

Our website uses cookies (small files that we send to your computer or other devices) which we can access when you visit our site in the future. Luxury Travel Diary doesn’t use tracking cookies. The cookies we use fall into the following category:

Essential Cookies
These cookies are essential to provide the services our website offers. For example, Luxury Travel Diary uses cookies to authenticate users & register participation in our auctions. These cookies also help to enforce our Terms of Use and assist our service providers in preventing fraud and maintaining the security of our services.

Without such cookies, users could not log in to or place bids on our auctions. These cookies are not used to track users or shared with any third party. Most, but not all, essential cookies stored by Luxury Travel Diary will have a name starting with the text “lux_” or “wordpress_”.

Note: When a user attempts to log in, additional cookies are used by our third-party security provider to ensure that log-in requests originate from a real human as opposed to a bot. Such cookies are essential to maintain the security of a site such as ours and are not used to track in any way.

By using our website, you agree that we can place these types of cookies on your device & access them when you visit the site in the future.

Lifespan: Most cookies used by are session cookies – active only until you close your browser. Some are active for a longer time, ranging from 3 to 24 months. A tool is provided to allow the instant removal of all Luxury Travel Diary cookies stored by your browser. Using this tool will log out any authenticated user.

To delete all other cookies, please refer to the help & support area on your internet browser for instructions. Additional information on deleting or controlling cookies is available at

Note: Prior to June 12th, 2023, Luxury Travel Diary used Google Analytics & served Google Ads. As such, Google & Double Click cookies tied to our domain may still be stored by your browser. Such cookies are no longer used by or made available to any third party, including Google. It’s suggested our tool, in combination with the instructions above, is used to remove such data from your browser.

Local Storage
We use a computer’s local storage to store your preferences, recent searches, as well as a history of the posts & auctions you’ve recently viewed on Unlike cookies, the information we store locally on your computer is never read by our servers.

The local data we store is only ever used for display purposes, allowing the customization of for individual users & never used for tracking in any way. Local storage items stored by Luxury Travel diary on your computer will always have a name starting with the text “lux_”.

In addition, MapBox, the third-party service used to provide maps displayed by our reviews, uses local storage to save a user’s map viewing preferences.

Lifespan: Most local storage used by is stored perpetually as it is designed to store persistent website preferences. However, a tool is provided to allow the removal of any local storage already stored on your computer by only. Using this tool will reset all your preferences.

To delete all other related local storage on your computer, please refer to the help & support area on your internet browser for instructions.

Last Updated June 26, 2023.

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