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What’s your favourite part of the luxury travel experience? Fluffy bathrobes hanging invitingly next to a large walk-in shower? A fully lie-flat seat in Business Class? Complimentary Champagne? Well, put me down for all of those, but the thing which is increasingly important to me and has been the source of a few headaches is the ground transport.

Having been left stranded at Ha Noi airport on a Sunday evening when I had to get to Ha Long to join my cruise, I know all about the importance of reliable, convenient and affordable executive transfer services. My new favourite sight is the driver in a sober suit waiting for me in arrivals or outside my hotel lobby, rolling my cases towards the limo. That’s why I now use Blacklane whenever possible.

Founded in Berlin in 2011, the fastest-growing tech startup in Germany Blacklane is now available in over 180 cities and 300 airports in 50 countries worldwide. Blacklane’s model of service must have been devised by some experienced travellers because it deals with frequent flyers’ bugbears. You want to know a car will be there when you need it? Easy, book online and you get a confirmation usually within 48 hours. No more waiting in long taxi queues, or worse still standing at a deserted taxi rank late at night. They also text you the driver’s details about an hour before pickup — security which I’m sure is especially appreciated by female travellers. No more anxiously watching the meter as you sit stuck in traffic on the Hammersmith flyover either! The price is fixed and confirmed when you book — and in my experience it’s cheaper than a metered taxi. No anxiety either about having the right currency or an acceptable credit card. It’s all paid for via your account online. That also makes it a lot easier when filling in your expense claim. They track your flight and will wait in arrivals for up to an hour with no extra charge, which is a lot more generous than most.

The quality is right too. I’ve used Blacklane about 15-20 times so far in a variety of destinations and the least prestigious car I’ve been driven in was a brand new Toyota Camry, that was from Don Muang in Bangkok (where we rode Economy Class). Most vehicles have been German prestige models. Business Class vehicles are Mercedes E-Class or BMW 5 Series, for example. Compare that to the motley selection of privately owned trashcans used by some mini-cab firms or Uber drivers. You’ve probably heard of Uber, they are the ones banned from certain cities and hated by taxi drivers in France. There are no concerns about Blacklane drivers being licensed and insured. Admittedly Uber can be useful at short notice. I still use them as an alternative to black cabs in London for short journeys. You have to book Blacklane at least an hour in advance so there may be times when I’m not sure when a meeting will finish so I’ll have to use another company though you can also cancel up to one hour before pickup without charge.

As if that wasn’t enough reasons, there’s the added incentive of the introductory discount (£10, €10 or $10, depending on the location). Refer a friend and you get another ten. Your excuses for not using Blacklane are looking pretty thin.

Contact me for a Blacklane promotional discount code and you will save 10 EUR/USD/GBP on your first ride with Blacklane. (I receive a 10 EUR/USD/GBP voucher too).

Blacklane Airport Transfers

Disclosure: Our property, service and product reviews are sponsored by the proprietor or brand being appraised. All opinions remain our own and are in no way influenced by the sponsor.