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Will Four Seasons Launch A Loyalty Program?


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Back in 2017, I wrote an article detailing the rumors that Four Seasons was going to launch a loyalty program. These rumors were music to the ears of regular Four Seasons visitors. The source for this article was View From The Wing and Gary usually knows his stuff. Unfortunately, this was only a rumor and no loyalty scheme came to fruition.

What Did We Expect From This Loyalty Program

Gary said, “the reference is to a ‘guest recognition’ program which is only half a loyalty program (which is equal parts recognition and reward).”

What Actually Happened?

There is already guest recognition at Four Seasons hotels without an official loyalty program as no loyalty program actually been launched. The Four Seasons seems to check your history with them before you visit, and you are often allocated the same room as the last time you visited.

Repeat guests tend to be rewarded with more generous room upgrades. But none of this is offered on paper, and the kindness offered by the hotel is delivered at the discretion of the management of that particular property.

How To Get Loyalty Style Benefits At Four Seasons Hotels

This kindness or love, which is shared, is not a loyalty program. For now, the best way to get loyalty-style benefits such as free breakfast, complimentary room upgrades, spa and food, and beverage credits, and welcome gifts at Four Seasons hotels is if you book with an exclusive Four Seasons Preferred Partner agency or a Virtuoso agent. If you would like these free benefits on your next booking, contact our Virtuosos Luxury Travel Concierge.

Booking through our Virtuoso and Official Four Seasons Preferred Partner Virtuoso Concierge means that you get all of these benefits for the same price as booking through the hotel website direct. By booking through the hotel website, you do not get these benefits.

Our luxury travel concierge prices are identical to the offers on the Four Seasons website, but when you book with us, you will also benefit from our official Four Seasons partner agency perks, which are added in for free. We are not cheaper than, we are the same price, but the free perks we offer (outlined below) are massively valuable.

Why Is There No Loyalty Program?

Hotel chains offer loyalty programs to attract regular guests to properties within their portfolio, both to hotels they have already stayed at and to new hotels under the same brand. Four Seasons doesn’t have a loyalty program because it is such a strong brand. So strong, in fact, that it does not need to offer loyalty points to keep guests loyal. Once you have stayed in a Four Seasons hotel, I’m sure you’ll understand what I mean and will, like me, keep returning. Four Seasons attracts guests regardless of whether or not they offer loyalty points.

Four Seasons hotels that we love, recommend, and have featured include the Four Seasons Cap Ferrat, Four Seasons Milan and Four Seasons Hampshire.

Note: Benefits & upgrades subject to availability. Benefits offered correct at the time of writing. Terms & conditions apply. Enquire for more information. Benefits offered correct at the time of writing but may be amended at discretion of the vendor. Posts may be sponsored by the proprietor or brand being appraised. All opinions remain our own & are in no way influenced.