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I suffer badly from jet lag, and I have tried everything to beat the symptoms, but with no noteworthy results… until now. Apparently, I got the timing of everything I did wrong.

Jet lag is caused when the sleep-wake and light-dark cycle are shifted too quickly for our body clock to keep up with. Our 24-hour circadian clock easily adapts by minutes each day in response to the changes in sunrise and sunset, but when crossing multiple time zones quickly, the brain just can’t keep up.

My action plan for combatting that muzzy head caused by crossing too many time zones includes:
A lie-flat seat, or a Premium Economy reclining seat, so that again, I can get moments of shut-eye.
A luxury hotel at the other end that has invested in a comfortable mattress and pillows.
I also use a room scent to trick my mind into thinking I am at home.

And also a new tool in my anti-jet lag arsenal Timeshifter a new jet lag app!

The Timeshifter app for iOS and Android, specifically developed to help travelers eliminate jet lag and literally instructs me on what to do when and how, so that I can beat my jet lag faster. Advice include when to get exposed to bright light, when to avoid light, when to sleep, and when to use melatonin if you choose to use it, etc.

While buying a premium seat or having good quality pillows will help with sleep, you need to know when to sleep to get the most out of your investment. Sleeping at the wrong time may make your jet lag worse.

Timeshifter is based on the latest research in sleep and circadian neuroscience, and is developed with a leading expert in the field of circadian rhythms, Harvard Medical School Associate Professor Steven Lockley, Ph.D.

The algorithm behind the new Timeshifter app is already helping astronauts, elite athletes, and top CEOs. Now, this much-needed tool is available for everyone via a simple, downloadable app.

“Helping travelers overcome jet lag is a perfect example of how mobile devices will improve our lives in unexpected ways, and represents a paradigm shift in jet lag solutions” says Mickey Beyer- Clausen, CEO of Timeshifter. He added: “We are thrilled to finally put an end to all the jet lag myths and misinformation out there, and instead offer an effective tool that truly addresses the underlying cause of jet lag.”

Timeshifter not only provides advice to alleviate the disruptive symptoms of jet lag such as insomnia and sleepiness, but addresses the underlying circadian disruption by rapidly resynchronizing the circadian clock to the new time zone, reducing the negative impact of jet lag on other brain and body functions. It seems that when is the key to tackling jet lag.

“The problems caused by jet lag cannot be tackled using generic advice, which is over simplistic and can often be counterproductive, making jet lag worse”, says Dr. Steven Lockley. “Each traveler and trip is different and requires a personalized approach taking your sleep pattern, chronotype, flight plan, and a range of personal preferences into account.”

Timeshifter generates highly personalized jet lag plans and incorporates a real world “practicality” filter, ensuring that the advice is realistic and easy to follow; there is also a unique Quick Turnaround™ feature for business travelers who want to be at their best during short business trips that are not long enough to allow full adjustment. A notification system provides the simple yet powerful advice, even while in-flight.

Timeshifter’s launch partners included Under Armour and Six Senses Luxury Resorts. Under Armour is bringing Timeshifter to its elite athletes, while Six Senses offer the app to its resort and hotel guests.

Timeshifter offers a straightforward and empowering experience and requires no special equipment, except your favorite sunglasses and a comfortable sleep mask.

You can download the app from the App Store and Google Play. A jet lag plan cost $9.99 (single or roundtrip) or you can subscribe for $24.99/year if you travel a lot. But you don’t need to buy anything just yet. Timeshifter has agreed to give all Luxury Travel Diary readers a complimentary jet lag plan. Just visit www.timeshifter.com/get and use the code “luxurytraveldiary”.

Safe and jet lag free travels.

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