Goodordering: Inspiring The Female Cycling Revolution & Cool Eyewear!


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It is funny how trends change over time. When I cycled as a little girl, no-one wore helmets and my mother wore trouser clips to stop her 1970’s flares from getting caught in the oily chain. Today, cycling is no longer about getting from A to B, filling your bicycle basket with groceries and returning home. Cycling is a lifestyle choice. People cycle for the fitness and to embrace the outdoors. from picturesque lanes to cycling around London’s Parks, there is a cycling revolution taking place!

Goodordering is an independent design brand based in Hackney, East London. Founder and designer Jacqui Ma, designed bags for Puma, Virgin Atlantic, Microsoft and Debenhams before working in trend prediction at WGSN. In 2012, as a working parent who cycled everywhere, she spotted a gap in the market for practical and stylish bags for urban cycling families.

Goodordering consequently launched through Kickstarter and was an instant hit. At the heart of Goodordering is the belief that if cycling is made more fun and accessible, more people will cycle more regularly. The physical and mental health benefits of cycling are well-known, with more and more people taking to two wheels every year.

For many women, cycling has felt like a ‘male’ mode of transport due to the brands and products dominating the market. And becoming a parent can add further complications to any 2-wheel adventures… but it doesn’t have to be this way!

At Goodordering, their mission is to make cycling fun and easy for all. They celebrate the simple pleasure of taking life a little slower. They love great design, and add a dash of fun to everyday adventures, through accessories.

Their range of bags include cycling bags for panniers and handlebars, baby buggy nappy bags, school bags (in ‘mini’ and full-size) and everyday work bags. The range was inspired by Japanese school bags and 80s retro travel bags, providing a touch of nostalgia. The bags all have multiple pockets for organising belongings, extra padded straps for comfort on the move, and are water-resistant and hardwearing. One of the key benefits of the range is the bags’ multi-functional design for seamless lifestyle transition; allowing a cycle pannier bag to convert to a handy shopper, a handlebar bag to a messenger, and a backpack to a family picnic hamper! The range extended in 2017 to include 3-in-1 multi-function eyewear (optical prescription, sunglasses and night vision).

The Goodordering brand captures that same spirit of delight and family together-ness, designed to leave customers feeling good. Their small female-only team (Jacqui’s ‘girl brigade’ of cyclists) are particularly passionate about coaxing more girls out onto their bike, to join in the fun. So, what are you waiting for? Get on your bike and get ‘Goodordering’!

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