Delta and Coca Cola have commissioned artwork from 12 artists to put together a tray table “art gallery in the sky”. These whimsical tray tables will be installed on one of their B767s and along with Delta’s free transcontinental food menu are all efforts to make flying more fun and to help alleviate boredom in the skies.
Delta and Coca-Cola’s partnership began in 1927 and in 1941, when Delta moved its headquarters to Atlanta, the hometown of The Coca-Cola Company, the partnership was cemented. Today, the airline serves more than 354 million drinks from Coca-Cola per year.
Each piece of tray table art celebrates optimism and travel, and has inspiration drawn from Delta’s destinations, including: Amsterdam, Atlanta, London, Los Angeles, Mexico City, New York City, Paris, Sao Paulo, Seattle, Seoul, Shanghai and Tokyo. Delta will also be displaying the original trays in Concourse A, between gates A15 and A11 at Atlanta’s Hartsfield-Jackson International Airport.
And what a wonderful idea this is. Bland tray tables do not add anything to the in-flight experience. In fact I read somewhere that tray tables are the least clean surface on the plane. True or not, these tray tables will be worth opening up and will brighten the inflight experience.
I am surprised that low cost carriers have not yet offered advertising on these blank canvases. They are something every flyer focuses on, and if they would pay for a free inflight cup of tea, then I think most flyers would tolerate a pretty picture on our tray tables.
Tray Table Designs Include:
- Sac Magique (AMSTERDAM) – Dutch waffles and bicyclists float through the flower-lined streets of Amsterdam in Sac’s whimsical tribute to the city he loves
- Adam Pinsley (ATLANTA) – A designer in Delta’s creative department, Adam used actual jet paint and his signature drip-art style to blend the colors of Coca-Cola and Delta in this tribute to Atlanta
- Noma Bar (LONDON) – As a London-based artist, Noma is inspired by the weather and how it affects the mood of the city
- Stevie Gee (LOS ANGELES) – In Stevie’s Los Angeles, the stars of Hollywood Boulevard are playfully juxtaposed with the everyday people who walk on them
- Skip Hursch (MEXICO CITY) – In Skip’s work, the vivid colors and motifs of Central American textile design get a modern twist and give us a taste of the vibrant Mexican capital
- Pedro Campiche (NEW YORK CITY) – Pedro gives us a fresh look at New York City by reimagining the city’s iconic skyline through the lens of street art
- James R. Eads (PARIS) – With its swirling, effervescent night sky, James’ portrait of Paris captures the magic of the city at night
- Alex Yanes (SAO PAULO) – Alex drew inspiration from the street art of Sao Paulo to create this portrait of a boy brimming with optimism as he flies high above the city
- Will Bryant (SEATTLE) – In depicting Seattle, Will drew inspiration from the rivers, mountains and rain-misted evergreens that surround the city and lend it a refreshing, down-to-earth vibe
- Yulia Brodskaya (SEOUL) – Although it may appear painted, Yulia’s portrait of Seoul is crafted entirely with paper. This unique style seamlessly captures the flavour of the city, its vibrant colors, and iconic cuisine
- Ping Zhu (SHANGHAI) – In Ping’s work, we see Shanghai through the prism of the street market, the place where food, commerce and culture bubble over and tell the story of China’s past and present
- Paola Gracey (TOKYO) – The mesmerizing lights and neon signs of Tokyo take on a life of their own through Paola’s invigorating use of glitter, paint drips and epoxy resin
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