Related: British Airways
Free food seems an inevitable loss when travelling in economy on short haul flights, as each airline tries to further reduce their headline flight fares to beat the competition. I have already written about my disappointment in the current food offering in euro traveller which has recently been downgraded to just a snack and a drink, and which has encouraged me to spend my Avios on Club Europe seats and enjoy priority luggage, more spacious seating and a nice salad like the one pictured above (or endure the BA afternoon tea). The lack of food in Euro Traveller makes it more worthwhile spending you Avios on upgrading to Club Europe.
For those travelling in economy, it seems that M&S is in the frame to provide the catering on British Airways and, like other low cost airlines, you will soon have to pay for your sandwiches on board. On the other hand, at least the offering should be reasonable. With the gradual downgrade of food in economy on BA, which was a lemon biscuit or a packet of crisps on my last flight, you are a bit stuck if you currently travel in economy and are hungry.
BA apparently still struggles to make money from its short haul routes, because it offers add ons like food as part of the price of your ticket. A deal with M&S to provide food for passengers to pay for in-flight may help to bring its fares closer to the likes of Ryanair and Easyjet.
Savvy customers will probably now stop off at an M&S en route to the airport to pick up a sandwich at a cheaper price than they’d pay on board their BA flight. My choice is a chicken avocado from Pret at terminal 5, but I am sad to see yet another layer of the glamorous days of flying peeled away.
If you enjoyed this article you may also want to take a first look at Heathrow terminal 6 and enjoy my airline reviews and my experiences in British Airways First and Business Class on the B777 and the B747 Jumbo.
Disclosure: Our property, service and product reviews are sponsored by the proprietor or brand being appraised. All opinions remain our own and are in no way influenced by the sponsor.