There have been rumours wafting for years about the launch of a loyalty program but the truth is that Four Seasons don’t have one and don’t need one. Why? Because they have a different approach to loyalty. Rather than offering a few cents or pence back on every dollar or pound spent, to eventually generate enough loyalty points for a free night, they instead partner with luxury travel advisors.
These travel advisors like our own luxury travel concierge offer free loyalty-style benefits from your first stay. These are in the form of resort credit, free room upgrades and perks, amenities etc.
Even better, the room upgrades are prioritised to clients of these agents, so if there is one room left in the category above yours, by booking via an official Four Seasons travel agent like us, you will be prioritised for that room. You will be prioritised above direct and above credit card bookings.
Whenever you book a room via travel advisors like our luxury travel concierge, you get the room for the same rates as you pay by booking directly on the hotel’s website. Plus, if there is a room available in the category above yours at check-in, you WILL get it. You see, Four Seasons value their regular guests, so they WANT to upgrade you and make your stay brilliant. By treating you well, you will return!
How To Get Your Loyalty Style Upgrade & Benefits
Four Seasons partners directly with a small number of high-end agencies including our own luxury travel concierge, which means that we can share privileges at all Four Seasons hotels and resorts with clients who make bookings with us.
If you want to book a room or a suite at a Four Seasons hotel, we can advise on the hotel and rooms you might want to select. You can also go to the Four Seasons website direct to decide on rooms, rates and dates. Then book through our luxury travel concierge to get your free benefits.
Typically, our free benefits at Four Seasons hotels include:
- Room upgrade to next category
- Complimentary breakfast for two per bedroom
- Complimentary Welcome Gift
- $100 USD equivalent Hotel experiential credit per room per stay
- Early check-in / Late check-out, subject to availability
- Complimentary Wi-Fi
As we outlined above, the Four Seasons hotel benefits that we offer are prioritised because we are an exclusive and official Four Seasons agent. What does this mean? Put simply, a room booked by us will get priority upgrades, so if there is only one room left which is the category above yours, we put you at the front of the line for this upgrade.
Are There Cheap Four Seasons Hotels?
So are there any cheap Four Seasons in the world? No! rates do vary according to where you are in the world for the simple reason that land and labour costs differ. Equally, if you travel to a Four Seasons location with low and high season, you can pick up a bargain out of the main season if you don’t mind risking less reliable weather. That said, because Four Seasons hotels are consistently one of the best hotels in any city or resort, you can rely on their room quality, size and comfiness of their beds. This is a huge thing. You are almost certain to get a good nights sleep at a Four Seasons hotel. This means that most Four Seasons hotel room rates generally start at $500-$1000 per night.
Why Advisor Benefits Are Better Than a Loyalty Program
Many loyalty rewards programs like Marriott Bonvoy or World of Hyatt cater for business travellers who stay at mid-range Marriotts on business and then use the points to buy themselves a “free” vacation stay. Equally, canny credit card point collectors can rack up huge volumes of loyalty points by spending on their credit cards. They consequently spend these points on stays at hotels, usually for leisure and sometimes for business too.
Although this isn’t a bad thing, this does mean that if you aren’t an avid point collector or a heavy business traveller, you will have to spend your dollars on a stay at a Marriott hotel where others are simply burning their loyalty points. Even top-end Marriotts and Ritz-Carlton hotels will let you spend your Marriott Bonvoy points at their hotels.
At Four Seasons, everyone is a paying customer. Everyone wants to stay at that Four Seasons hotel, there is no-one staying there on loyalty points, and no-one just using up their loyalty points to stay there. There is also no-one staying there when they don’t really want to, on a loyalty mattress run.
The reason that advisor benefits are better is that you don’t have to be an obsessive traveller that prioritises loyalty point collecting to take advantage of our travel advisor benefits. You will get them all for no extra cost from your very first stay. For those who are not business travellers, they will not get penalised for only travelling to a Four Seasons occasionally.
The typical Four Seasons clientele stay because of the outstanding service and amenities and are less concerned about price or points, so they do not need to offer an additional loyalty program.
Four Seasons Promotional Offers
In addition to the perks and upgrades outlined above, there are deals at Four Seasons hotels which you can take advantage of, such as second, third or fourth night free depending on the season. These 3 for 2 and 4 for 3 vouchers can be an incredible deal if you have a specific Four Seasons hotel in mind and are flexible on when you want to visit.
These offers can be found on the offers tab on the menu bar of the Four Seasons hotel homepage. Each hotel has its own specific offers page. Our travel agent perks outlined above can also be combined with these Four Seasons deals. Just book via our luxury travel concierge and we will let you know what deals are available for your chosen dates.
How To Double Up On Your Travel Agent “Loyalty Benefits”
Beyond staying at Four Seasons hotels in low season, if you are wanting to take advantage of excellent rates and our travel advisor loyalty style benefits too, consider the new Four Seasons hotels. As an example, the recently opened Four Seasons Athens, which is one of the best luxury hotels in Athens currently has a 3 nights for the price of 2 deal which is an extraordinary offer for such a high-level Four Seasons hotel. The reason they are offering this deal is simply that this is a new Four Seasons hotel and the dates that this offer is available for, are outside the main season. Once this property becomes established as a Four Seasons staple hotel, it will not need to offer such good deals, so it is always worth looking out for new properties where you can enjoy our loyalty style benefits and the new hotel, with soft-opening type deals.
And why would you want to stay at Four Seasons Athens? Well, we think this is one of the most exciting new Four Seasons hotels. The dramatic new Four Seasons Astir Palace Hotel Athens opened in 2019 and is located on the newly revived Athens Riviera, on the end of a pine-covered peninsula in Vouliagmeni.
This Four Seasons offers the best of both worlds: a laid-back seaside escape just 30 minutes from the historical city centre. Discover the wonders of ancient civilization at the Acropolis, then return to Four Seasons to unwind and relax.
Located in the former legendary Astir Palace, a convenient 30 minutes from the airport, this 1960s landmark is an iconic destination that has welcomed VIPs, from foreign leaders to film stars. The secluded private beach inside the complex was the beach that Brigitte Bardot famously posed for photographers in her pink bikini in 1969.
Four Seasons Astir Palace Hotel Athens offers three private beaches strung together by a thousand foot (300 metre) boardwalk, three pools (free-form family pool, sleek infinity pool and indoor lap pool), five tennis courts, myriad watersports from windsurfing to sea kayaking plus a sunset sail every evening, an onsite basketball court and a golf club just steps away, extensive trails for jogging and walking, a fully-supervised complimentary Kids for All Seasons program housed in its own facility, boat access and even a helipad – in the words of Hotel Manager Panagiotis Sopiadis, “need we say more?”.
The Official Line
The official line on why Four Seasons doesn’t have a loyalty program can be found below, from a Skift article with Four Seasons’ CEO in 2014:
“Our view of our guests and certainly our feedback from our guests is they’re far less concerned about accumulating points to be redeemed for rewards as they are being in a position where they’re recognized and we understand their preferences and can serve them in that highly personalized way they’ve come to expect.”
I tend to feel that Four Seasons doesn’t want to cheapen or damage their brand by offering loyalty points. Right now, it is hard to find a more consistent luxury hotel brand with such a large volume of rooms and properties. Yes, some prefer Aman hotels but there are less of these and they are much smaller.
This makes Four Seasons a unique proposition and a hotel brand that doesn’t seem to have too much of a problem in filling their rooms. There is no loyalty program for Porsche cars and they sell well, the same goes for Prada or Gucci. People buy these products because they want them. People stay in Four Seasons hotels because they want to as well. Perhaps a loyalty program might even take some of the joy out of their stay. People can get bogged down in collecting and spending points and can end up at hotels that are not their first choice. At Four Seasons hotels, people really, truly want to be there. They are there regardless of whether Four Seasons has a loyalty program or not. They don’t need to worry about earning and burning points and maintaining status during their stay. They live in the moment and enjoy their stay for what it is. A brilliant experience. There is something to be said for such simplicity in travel.
Disclosure: Posts may be sponsored by the proprietor or brand being appraised. All opinions remain our own & are in no way influenced.