According to Gary Leff at View From The Wing, while most people have a love vs. hate relationship with American Airlines, they could make more money, and I love his ideas. How can they do this?
1.Improved Product And Service
By offering a better product, especially domestically and in economy, and building up their route network in key business centers, they’d grow their business in co-brand credit cards.
2. Selling Miles, Rather Than Flying
According to View From The Wing, the airline doesn’t make much money – if any at all – from flying, they make most of their money selling miles to Citibank and Barclay’s, so they should work to maximize this.
3. Focus on Product Quality Over Price
People will pay for a better experience.
4. Follow Delta
If your brand is strong enough, people will use your card regardless of how good its loyalty offering. They get it because of the brand, just like the Apple Card, which does not have the best benefits.
Delta offers the least valuable card proposition of the big 3 airlines, yet it’s seeing huge growth. Gary argues this is because of the brand and the Delta inflight experience.
Gary goes into more detail and you can read his thoughts and comments here. Some say he should be used in an advisory capacity for American Airlines. Unfortunately, that “some” does not include Scott Kirby.
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