New American Airline

News : Travel

Following the news that JetBlue’s founder Dave Neeleman recently registered a new airline, his plans have been leaked regarding the startup of his new American airline, Moxy, apparently with $100 million in funding and 60 planes.

Neeleman has airline startups in his blood. He founded JetBlue after his non-compete expired related to Southwest’s acquisition of Morris Air, where he was CEO.

It seems that he is planning to fly Airbus A220s as part of his new airline as soon as next year, using planes being retired by Brazilian carrier Azul.

Azul is replacing its Airbus A220s with Embraer E195-E2s, meaning that 30 planes would make their way over to America to be used for scheduled and charter flights.

American Airlines has been going downhill for a while, perhaps the introduction of a new airline will force American to improve their passenger experience?

American’s most recent “improvements” have made the passenger experience worse, not better:

  • Reducing the distance between seats in Coach, in Main Cabin Extra and First Class
  • Fitting thinner seats with less padding, making flights less comfortable
  • Launching new smaller lavatories which some describe as the “most miserable experience in the world
  • Removing seatback video screens, the opposite to their competitor Delta
  • Serving horrific food

It will be interesting to see the details of Moxy’s route network. America desperately needs more competition in the domestic skies and a new airline startup offers customers the possibility of decent service and low fares.

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HT: View From The Wing

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