Is United Killing It’s Polaris Business Class?


We have been big fans of United’s Polaris Business Class. We had high hopes for beautiful lounges, wonderful seats, and lots of lovely amenities. In fact we have been lucky enough to review United Polaris Business Class on more than one occasion.

Sadly the reality of the product is not as good as it originally seemed. The planned rollout has ground to a halt with the new Boeing 777-300ERs being kitted out with the new seats, but United has only retrofitted the new seats into 5 of their existing planes.

The Chicago Polaris lounge was great, but it is the only Polaris lounge that has opened.

The new Saks Fifth Avenue bedding is in place for now, but the volume of pillows and blankets is diminishing, and other amenities are slowly disappearing too.

Since launching Polaris, the airline has brought in a new President, Scott Kirby, from American. According to a United executive, Scott Kirby (who has a reputation of cost-cutting) “doesn’t believe in Polaris and he knows it hasn’t created a [fare] premium”, suggesting that “The sun is setting on United’s Polaris Business Class”.

This affects which American airline I would choose to fly on in Business Class. Which airline now has the best Business Class; American vs. Delta vs. United? In my opinion, the degradation of this product means that United now comes in as the worst choice for Business Class, with American coming in first and Delta second.

If you want to fly away, you should always check prices with our Luxury Travel Concierge before booking to get further discounts and free upgrades on luxury hotels and premium flights.

HT: View From The Wing

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