Airbnb, one of the world’s largest accommodation platforms with 4.5 million places to stay in 81,000 cities, has announced a luxury section aimed at high-end customers that include properties like vacation homes and luxury spots. Named “Airbnb Plus” and “Beyond by Airbnb,” the new tiers will recognise hosts who go above and beyond to provide outstanding hospitality.
The initial offering will be 2,000 homes in 13 cities, “Airbnb Plus” is intended for guests looking for beautiful homes, exceptional hosts and added peace of mind.
“Ten years ago we never dreamed of what Airbnb could become. We want to go further by supporting and expanding our community so that in 10 years time, more than 1 billion people per year will experience the benefits of magical travel on Airbnb,” Brian Chesky, Airbnb Co-Founder, CEO and Head of Community, said in a statement on Friday.
In the spring, “Beyond by Airbnb” will offer custom designed trips of a lifetime, including the world’s finest homes, custom experiences and world-class hospitality.
Airbnb now offers four new property types: “Vacation Home”, “Unique”, “B&B” and “Boutiques”. Airbnb will also launch a loyalty program or guest membership programme which will offer benefits across the entire trip.
“Superguest” will launch initially to 10,000 guests as a trial this summer.
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