Smart Turnout is your one-stop shop for stylish watches & leisure wear. Since its inception in March, 1999, their product range has grown to include fantastic cricket jumpers, ties and socks to cufflinks and finally, watches and watch straps.
Background to Smart Turnout
Phillip Turner founded Smart Turnout at 28 when, after a decade serving in the Scots Guards. The idea was sparked after he was given the opportunity to ride in the Grand Military – an annual horse race, spanning thirty fences at Sandown Racecourse in South- West London.
Despite his odds of winning stacked at 100-1, he was determined to make an impression of sorts, and so he decided to personally design his own racing colours for the event. Little did he know at the time the impact this would have in the long run, as it turned out people were so impressed by his colour choices that he soon found himself busy producing Scots Guards regimental jumpers for many of his serving friends. Upon leaving the army years later, he saw an opportunity to expand this enterprise into something bigger – from a start up in his room in a shared flat to a global brand that aims to take you places.
Behind the trademark
Smart Turnout is, in fact, a regimental term, meaning ‘to look your absolute best, and have a stylish appearance about one’s self’. The logo, on the other hand, is a family crest – a Lion Passant – which had been passed down through his family over generations – combining to reflect the quintessentially British nature of Smart Turnout, wherein wherever possible they try to manufacture in the UK.
Earn your stripes
Smart Turnout watches and accessories are designed with one eye on modern styling and craftsmanship, and another on the colours of our historic regiments and schools. They have a wide array of NATO watch straps in different patterns and stripes, first worn by the Flying Corps, formed in 1912. The strength of their designs lies in their unique and colourful variety, and with interchangeable watch straps, you can easily keep up with the modern man’s diverse wardrobe.
Phillip Turner’s straightforward aspiration was that Smart Turnout would reflect his British roots and be well- received, initially by those with a military connection, and later to a wider audience. It is with this ethos and a fantastic team that the company has evolved, and continues to evolve, to achieve acclaim in the world.
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