Four Seasons is going to launching a loyalty program, which is music to the ears of regular Four Seasons visitors such as myself. My source is this article on View From The Wing on and Gary usually knows his stuff

Gary says “the reference is to a ‘guest recognition’ program which is only half a loyalty program (which is equal parts recognition and reward).”

So what could this mean? Well if you book a Four Seasons Hotel through a Virtuoso agent you tend to get a complimentary room upgrade, breakfast, late checkout and a gift for making the booking. As an example, at the Four Seasons Hampshire the gift is a very decent spend which you can use at the hotel and which we tend to spend in the bar. One would imagine that a loyalty or guest recognition program would offer similar, plus, ideally a free night after a certain number of stays like the LHW scheme. Of course this is all speculation and the actual offering remains to be seen.

Four Seasons hotels that we love recommend and have featured include the Four Seasons London Park Lane, the Four Seasons Maui, the Four Seasons Lanai (pictured above) and the Four Seasons Cap Ferrat.

We have also featured the new Four Seasons on Oahu in Hawaii and the new Four Seasons in the City of London.