Four Seasons is going to launching a loyalty program, which is music to the ears of regular Four Seasons visitors such as myself. My source is this article on View From The Wing on boardingarea.com and Gary usually knows his stuff
Gary says “the reference is to a ‘guest recognition’ program which is only half a loyalty program (which is equal parts recognition and reward).”
So what could this mean? Well if you book a Four Seasons Hotel through a Virtuoso agent you tend to get a complimentary room upgrade, breakfast, late checkout and a gift for making the booking. As an example, at the Four Seasons Hampshire the gift is a very decent spend which you can use at the hotel and which we tend to spend in the bar. One would imagine that a loyalty or guest recognition program would offer similar, plus, ideally a free night after a certain number of stays like the LHW scheme. Of course this is all speculation and the actual offering remains to be seen.