Style : Accessories

1598 Watch Co Limited is a luxury Swiss-made watch company created as a labour of love by James Alexander who has a passion for watches.

James read somewhere, that in order to be relatively successful, you have to be in love with what you do. Like most men, he was interested in the usual things, cars, sports, watches… In fact, on the watch front, he regularly irritated his wife by feasting his eyes over watches in every jewellery shop they passed.

After a long time studying the market, the different brands and the various types of watch, he found himself leaning towards selling other brands watches, after all an existing brand is known to customers and therefore should buy without question.

But the watch market is ultra competitive, both in stores and online, so James decided to create his own range of high-quality watches which were affordable and yet unique.

This meant that they had to be Swiss, (the moment ‘Swiss Made’ is mentioned, the image of supreme quality is conjured up). It should be noted, to have the term ‘Swiss Made’ on your product is enshrined in Swiss Law, which the Swiss will protect passionately and with conviction.

It had to be bespoke. (Customers prefer individuality).

The watches had to be affordable. (Not everyone has the megabucks required to purchase a high-end Hublot, Rolex, Omega, Jaquet Droz, Patek Philippe)

It had to be solely active online. (Apart from the increasing trend to shop online it made sound business sense and would keep costs lower which could be immediately passed on to the customer)

This thinking, actually determined his business model and using his Double Headed Eagle logo, his pieces have a classic feel and looks which have similarities to the Rolex brand.

1598 Watch Co Limited now creates its own range of luxury, yet affordable watches to the discerning customer who wants individuality. You choose the dial, the casing material, and the strap/bracelet and they provide you with a high-quality watch within 10 weeks of purchase.

All watches are built to order and you can investigate the models available at If you feel that you would like something really special but can’t find what you are looking for, then you can phone the shop on 0808 164 0975 or email them at and they will inspire you.

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