I just returned from Zurich on British Airways in (cough!) economy and hardly anyone purchased food from the Buy On Board M&S Menu.
Yes BA’s Nickel-and-diming over a drink and a sandwich in Euro Traveller or Economy, to further increase their massive profits, has been anything but a roaring success. Disgruntled passengers don’t seem to want to pay £3-£4 for a dry M&S sandwich on board and are now choosing to pick up something pre-flight, or in the case of my Zurich to Heathrow flight, people simply didn’t eat at all.
Admittedly there were a few purchases of drinks, but even these were few and far between. Apparently, on some flights, there is high demand, on others the reverse. Cabin crew are happy they can make commission on selling food and drink, but on my most recent flights, they seemed to struggle with the payment systems. This resulted in queues building up around the trolley to get to and from the toilet.
I was left standing for 10 minutes each way while the stewardesses ignored me and my 6 year old son trying to make it to and from the toilet. There were 2 other passengers waiting each way. It seems, at least on this flight, that the staff were prioritising the 10p they would make from selling a coffee over giving the remaining non-commissionable passengers access to the facilities.
British Airways IS spending. £400 million apparently in the new lounges London’s Gatwick Airport which are good, I have reviewed both the Club Class Lounge and the First Lounge At Gatwck; Boston’s Logan Airport has a new lounge and there has been great investement in the new First Wing at Heathrow which offers a private security channel for First Class passengers, Premier and Gold Card holders. A facility that most of us will never experience.
British Airways is also investing in their outdated Business Class and are going to offer a new Club World which we are very excited about.
In fact, British Airways has their own “What’s New On British Airways” web page so you can keep up-to-date with the latest BA news.
Other less appealing “improvements” we can look forward to include increasing the seat configuration in economy class of its Gatwick-based Boeing 777 fleet from nine to 10 seats across, which means BA can compete against long-haul low cost airlines including Norwegian Air Shuttle and Iceland’s WOW Air.
If you are fortunate enough to experience Business Class, you can find out what to expect from my reviews in Club World on the Dreamliner B787-9, and on BA’s 777. You can also see how the current Club World seat compares to the Virgin equivalent in my comparison of British Airways Club World Vs Virgin Atlantic Upper Class.
Qatar Airways is also launching a new business class seat this year which looks to be a whole lot better and for your transatlantic flights, United Polaris Business Seats have just launched and also look to be a hit. It will be interesting to see how this compares to the new Club World.
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