Regional Hong Kong carrier Dragonair officially completed the transition to its new identity Cathay Dragon two days ago on November 21.
The rebrand of Cathay Pacific’s sister airline, aims to “provide customers with a more seamless travel experience across the airlines” and to appeal to “the increasingly large number of passengers from mainland China who seek the convenience and assurance of an internationally recognised premium airline with global connectivity”.
Throughout the year, passengers have gradually witnessed the transition take place. Most notably, the introduction of the new Cathay Dragon livery on what were Dragonair’s Airbus A300-300, Airbus A321-200 & Airbus A320-200 planes. The premium service should eventually look much like the Cathay Pacific business I reviewed on their A330. Passengers will enjoy a more unified brand experience, from interiors and in-flight services such as pillows and blankets, seating, entertainment and meals, to the Marco Polo Club loyalty programme.
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