Jack N’ Jill Luxury Toothpaste


You might laugh at the concept of luxury toothpaste but having already researched what goes into toothpaste when we reviewed Boca toothpaste for adults, I feel quite strongly that one should be mindful of all the toxins in toothpastes and, particularly for children, it is important to choose a brand which only uses natural products. Australian natural luxury toothpaste brand, Jack N’ Jill offers the safest toothpaste on the market for kids.

Originally established in the 1940s, the Jack N’ Jill brand was a household name and is fondly remembered by the many Aussie kids raised in the 50s, 60s and 70s. Today, the family business has been revived by Melbourne-based couple Rachel and Justin Bernhaut, who, after their own personal light bulb moment, realised the product is still very relevant for today’s health-conscious parents.

“We quickly realised there were limited natural alternatives to the traditional toothpaste formulations available. Living in New York, and increasingly conscious about the well being of our children and the environment, we knew there was a market for Jack N’ Jill. Justin used his pharmaceutical background to make the first 50,000 tubes of toothpaste by hand using the original machinery inherited from his family. The rest, as they say, is history.

Jack N’ Jill is now sold in more than 35 countries with the range incorporating toothpaste of various flavours; toothbrushes – both manual and electric; silicone finger brushes – perfect for cleaning gums and first teeth; and rinse cups – all designed to make brushing fun and most importantly, safe for kids.

All Jack N’ Jill products are made using only organic and natural ingredients with the packaging designed to be minimal, recyclable and BPA free. The toothbrushes even have handles produced from non-GMO corn starch, which are biodegradable and recyclable.
In an age where people are increasingly looking to make the switch from chemical-laden products to more sustainable substitutes, Jack N’ Jill offers parents a choice and a natural alternative to their children’s oral care.

“We know that teeth-brushing can often be a hard task with kids and our range aims to make the process easier by using cute graphics, fruit-flavoured ingredients and music to keep both parents and children happy.”

More importantly it’s safe, as children have a tendency to swallow toothpaste rather than spit it out. It is the only kids toothpaste brand recognised by the Environmental Working Group’s (EWG) Skin Deep researchers to have a danger score of ‘1’ – the safest rating possible.

Jack N’ Jill

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