As you can probably tell, I love premium brands.

I could spend days (heck, forever!) browsing luxury stores and niche outlets. But I simply don’t have the time. As a result, my personal consumption is limited to a few well-known brands. My shoes are Cavalli, Louboutin or Prada. My clothing is designer mixed with high-end high-street, such as Free People, Nasty Gal or Miss Sixty. My schedule doesn’t permit trawling dozens of shops to discover brands, so I stick with familiar turf like Harvey Nichols.

But thanks to, I can now easily and enjoyably discover premium brands from the comfort of my mobile phone. Type in what you want and will inspire you.

When I typed in “sparkly dress”, I discovered stunning beaded dresses from Adrianna Papell. I hadn’t heard of this brand before and I was thrilled to discover how cute their stuff is! I typed in “swimwear” and I found new brands to include in my summer guide! I typed in “luxury hotels” to be warmly greeted by some of my favourites like Amanpulo, but also ones that I have yet to visit like The Four Seasons Scottsdale. displays one stunning photo from each result on a crisp white background. Every single brand is of the highest quality. All results are tempting.

The algorithm works by crowdsourcing results. If you search for a product or category or click on a brand, uses that information to help other people with their searches, and vice versa. It’s like getting a unique recommendation from a large number of people for every search. brands are expansive and diverse. Products include wooden playthings, fine fabrics & leathers, artisanal charcuterie, reclaimed wood, fashionable sportswear, hand-crafted musical instruments, and rare teas & coffees. You’ll find anything that you’ll find in the finest shops in the finest cities.

If you know exactly what you want, use Google or Amazon.

If you don’t know what you want, use – it will make you fall in love with things that you didn’t even know you wanted!


Disclosure: Our property, service and product reviews are sponsored by the proprietor or brand being appraised. All opinions remain our own and are in no way influenced by the sponsor.