Everyone likes a freebie, no matter how well off they are, but using loyalty points to book free hotel stays can be most frustrating, not least when the hotel or destination you want to book a hotel in are unavailable.
Now Wyndham Hotel Group aims to simplify its frequent stay program by offering benefits sooner and cheaper.
The new Wyndham Rewards program, which started May 11, will introduce a flat redemption rate of 15,000 points for a free night at all of its 7,500-plus hotels. In contrast, most loyalty programs rank hotels in a number of categories, from budget to luxury, and charge variable redemption rates for them.
Members of the new Wyndham program, which is free to join, earn 10 points per dollar spent, or a minimum of 1,000 points per overnight. Wyndham will also allow members to use their points more quickly. At the 3,000-point threshold, they can cash them in for a discounted hotel room, most priced between $25 and $95. The company’s previous program charged between 5,000 and 45,000 points per room in nine tiers. In the new system, lower-end properties are more expensive, but the upper-end ones are a third of the price.
“We heard from travellers in midrange and economy hotels that it took too long to collect points, and we wanted to win their loyalty and allow them to experience higher-end products on the redemption,” said Josh Lesnick, chief marketing officer for Wyndham.
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