Style : Clothing

New service MOIREE offers hotel guests fashion for rent from local premium designers

Wearing the latest collections from premium fashion labels without having to buy them is now a dream now coming true for visitors to Vienna. In keeping with the motto ‘check in – chic out’ MOIREE is offering a special service to fashion-savvy guests of the Park Hyatt Hotel, Altstadt Vienna, The Guesthouse and DO&CO Hotel Vienna: designs and accessories from internationally recognised local labels can be pre-ordered along with accommodation, and be worn throughout the stay as an extension of one’s own wardrobe. Collections are available from high-end brands such as Femme Maison, Bradaric Ohmae, GON, Florian Accessoires, Klaus Mühlbauer and Ajla Ayidan.

On pre-order selected items await the guest in the hotel room with a personal note. Designs can also be booked online during the stay and will be delivered to the hotel room immediately. Items will be chosen as individually as in a shop: by style and size. Incorrect sizes will be exchanged promptly at no extra costs. The offer is currently limited to women’s fashion. The daily fee is 15% of the retail price. Designs can also be purchased, upon which a new piece will be delivered before departure.

MOIREE complements today’s urban tourism trend where typical landmarks no longer drive the modern traveller. Instead, access to the local scene is valued; the more authentic and undiscovered the better. At the same time hotels are constantly in search of new, surprising experiences for their guests, who prefer originality and personal service to the standard fare. The upcoming sharing economy proves: identification today is much more a result of experience than consumption.

The rationale for building the platform, founder Christoph Oberlechner says, is the shift in customers’ attitudes from ‘having’ to ‘doing’: “Consumers don’t identify with what they buy and own, but with what they do and experience”.

MOIREE – A Designer Fashion Experience – A Viennese Souvenir

Hyatt.com

Disclosure: Our property, service and product reviews are sponsored by the proprietor or brand being appraised. All opinions remain our own and are in no way influenced by the sponsor.